Need to know:
- Subscription fees, if any, are nominal – readers regularly don’t pay, core audiences are often acquired then nurtured, and so there is significant overlap in readerships
- Editors usually have strong commercial persuasions and liberal powers to support vendors who spend marketing budget on their titles – those opportunities for ‘free ink’ should be seen as part of the spend and maximised
- Reported metrics are regularly vague – you need to know what questions to ask to understand performance
Harbour has extensive experience operating across executive positions within the world’s largest mining publishers on both the content and commercial sides of the business.
We have completed research to understand which titles are preferred, we know how they work, and we know the questions to ask to ensure your media spend delivers the maximum possible ROI.