One of the most efficient ways to waste marketing budget is to spend money sending your message to people who don’t care. Yet marketing dollars are regularly pushed toward traditional channels with limited audience visibility and mediocre reporting. This breeds cynicism and frustration.
Harbour used account-based marketing (ABM) to reach the audiences that actually matter.
Most ABM platforms guess at intent. We track it.
Harbour combines first-party buyer behaviour data with account-level intelligence to show you exactly who’s in-market, what stage they’re in, and who’s on the buying committee.
What you get:
- Account-level intent signals from real buyer behaviour
- Buying-committee mapping and pipeline intelligence
- Transparent reporting that shows account intelligence, not vanity metrics
- Budget optimisation to eliminate non-buyers
No blind targeting. No wasted spend.
Just efficient distribution backed by the most comprehensive buyer research in mining.
We orchestrate the nexus of content and data.
Today, the data tools are there to target discrete audiences and understand how they are engaging with your message. Data applications go a long way toward removing the black box around marketing, providing the transparent distribution and reporting needed to build credibility and trust. Any campaign not using these tools is incomplete.
Harbour can help build your ideal customer profile based on research and insight on 1,300 mine sites, thousands of pre-production projects, and various demographics within global investor communities. These profiles (and these profiles only) are served with your messaging through premium content assets.
NAVIGATOR is our data solution. It creates an account-based experience built on custom content and creative to target the accounts with the greatest potential to become your core clients either today, or in the future. It provides intent insight and account intelligence, avoiding wastage – you won’t pay to speak to groups who aren’t interested in your brand. The result is intent-qualified leads across the buying or investing team.
Through NAVIGATOR, we have employed curation tactics to run full programmatic targeting to your named accounts, allowing us to ‘scale globally, but target locally’, overcoming the limitations ubiquitous in top B2B publishers and premium sites. Our targeting can now extend to Digital Out of Office solutions to allow you to target by venue and location with innovative outdoor creative.
We run ABM and ABX the right way, with a unified multi-channel approach.
Sophisticated use of data allows us to offer scalable solutions targeting mining and investor communities, and includes:
ABM
Lead generation
ABM/ABX display targeting
