Our Content Conundrum Research reveals key industry realities: operations teams consume the most material, buyers associate low-quality content with low-quality brands, case studies dominate the research phase, and ROI data closes deals. Yet most mining marketing is still sales-led and light on metrics.
We deliver:
- Thought leadership that builds credibility before the RFP
- Multi-format content aligned to each buying stage
- Case studies designed for early-stage research
- ROI and proof-of-delivery content for evaluation
Understanding what the right mix of content looks like is not straight forward. This leads to ‘random acts of content’ as vendors scramble to demonstrate they are dynamic and on top of industry trends. This is understandable, but expensive and ineffective.
Creating such high-quality content is tough in the resources space. Concepts can be complex, technical and full of jargon. This regularly results in companies publishing ‘random acts of content’ that are over or under length, biased, ambiguous, misaligned with business objectives, and in repetitive formats. Some groups produce too much, some not enough.
Content audits
Experts in mining
Content services
The Harbour team can audit existing content suites for suitability and work through our industry topic experts to generate a fresh content portfolio, aligned with core messaging. The design team within Harbour Studio delights in bringing those stories to life.
Use Harbour to establish a relevant and quality content presence that resonates with the market. Anything less just adds to the noise.