Harbour is reinventing marketing and communications for the natural resources space. Modern marketing demands flexibility, scale, and transparency that can only be delivered from a foundation of
knowledge and insight.
… of mining buyers shortlist vendors based on previous experience
There are more than 11 stakeholders across six different functions in the buying teams within large miners
… of mining buyers download around 14 vendor content assets every year as part of their procurement research
We know, because we asked them.
What we learned:
Miner shortlists typically have just three vendors. A 57% majority regard marketing messaging in the mining sector as too optimistic, exaggerated and confusing. New vendors need to show they are prepared to partner with miners in managing risks if they are to be considered, according to 81% of buyers.
Most mining marketing is built on beliefs. Sometimes it’s built on guesswork. We want to help marketers build their strategies on the evidence.
Traditional tactics prioritise volume over relevance – broad campaigns with generic content. There is little visibility over campaign performance. There is no record of any buying intent.
Harbour was created to challenge the status quo.
We identify relevant buyer communities, target them with messaging we know resonates, then measure how those buyers engage with your brand.
How we work
We see the industry shifting how it engages with target audiences away from legacy print and information providers toward more diverse, creative, and data-driven solutions.
How we can help you
At our core
Our marketing eco system
We are the drivers of change built on experience, market knowledge and creative solutions guided by data insights.
If you’re interested in hearing more about
Harbour and how we can help you,
get in contact.